27 episodes of The Art of Product since the first episode, which aired on June 1, 2017.
17: Launch Planning and Speaking at Conferences
September 21st, 2017 | 32 mins 33 secs
Ben is coming back from a restorative vacation in Martha’s Vineyard and loves the vibe there. In Refactoring Rails news, Ben is committing to a launch date of October 16th. He is also scheduled to speak at three different conferences before the launch, and is looking forward to the challenge. Derrick attended ElixirConf in Seattle and now feels more confident to use the language in Drip in the future. He’s feeling the pain of running a large Ruby application and is looking for a higher power language.
16: Going Viral and Customer Driven Products
September 7th, 2017 | 44 mins 37 secs
Ben and Derrick are back from vacation this week are feeling refreshed. Ben tweeted something that went viral and has dealt with some people’s misinterpretation and bias. He is working on hiring a designer for some of the course finishing touches and is honing in on the premium tier offerings. Drip has been onboarding a new developer onto the core-product team and Derrick discusses his interview and hiring process. He also shares how Drip is doing as a customer-driven product team.
15: Lessons in Scaling SaaS
August 31st, 2017 | 6 mins 51 secs
This week Ben is on vacation and Derrick is here to share some fresh knowledge behind the scenes at Drip. They’re experimenting at Drip with how to scale the system to handle more customers and what changes are needed to make the architecture support all their customers and future large customers in the sales pipeline. Derrick goes over his team’s recent brainstorming session and plans to repeat the exercise for more subsystems at Drip.
14: The Power of Simplicity
August 24th, 2017 | 42 mins 5 secs
This week Ben has been managing his projects and to-do list with OmniFocus, which helps as his business and stress level continue to increase. He has outlined and will be recording his last video about form objects and is glad to be approaching the finish line on the course. Derrick has been in the trenches working on scaling Drip this week by strategizing on architecture with the backend team. They have onboarded one of their biggest customers and are working with them to segment and filter subscribers to be more efficient.
13: Crossing the Chasm
August 17th, 2017 | 32 mins 35 secs
This past week Ben has hit a mental slump in the final phase of his course. However, he is moving through it and will be recording another video today towards the new final goal of 8 total course videos. Derrick brings up a recent Giant Robots podcast episode with Seth Godin, which talks about the dips experienced in business, “crossing the chasm” by moving from innovators into the mass market, and the personal transparency of the host Chad Pytel.
12: Free Trials and Live Streaming Video Lessons
August 10th, 2017 | 38 mins 53 secs
This week Ben discusses his experiment live-streaming a practice recording of his next video. He received helpful feedback and saw a spike in email subscribers, so it was very successful. Derrick has been working on the Drip free trial to help clarify the product plans. He debated split testing this move, but in talking to his team they decided to just go for it.
11: The Founders Dilemma
August 3rd, 2017 | 33 mins 4 secs
Derrick is coming back from a much-needed vacation in San Francisco and enjoyed walking tours thanks to the Detour app. He returns refreshed and was able to get back into the swing of things and even into his yoga classes. Last week Ben published a new sample course video on speeding up slow test suites. He is improving his recording and editing processes using Final Cut Pro. He is now working on the fifth video and nearing the halfway point on the course.
10: Dynamic Website Personalization with Brennan Dunn
July 27th, 2017 | 40 mins 50 secs
Today Ben’s guest is Brennan Dunn, co-founder of RightMessage, a tool that allows you to personalize your website based on user information and behavior. This allows you to customize your messaging to each user’s unique story and needs. Brennan explains the value of customer targeting, shares his ambition for Right Message, his personal journey and advice for other software startups along the way.
9: Deep Thinking and Finding Your Groove
July 20th, 2017 | 24 mins 26 secs
This week Ben is adjusting to jet-lag from his travels to Las Vegas and Martha’s Vineyard last week. He did however manage to release another episode of his sample campaign that was recorded before his vacation, so he is making good progress with the course. Derrick is celebrating and reflecting on the one year anniversary of the Drip acquisition. They have gone from 3 to 10 engineers in the last year, and have really hit their stride in productivity.
8: Different Paths to Software Development with Ian Nance from Drip
July 13th, 2017 | 29 mins 33 secs
This episode Ben is on vacation and we have a guest, Ian Nance, a Drip team member here to talk about his backstory and how he got into software development. Ian has an interesting story about how he started programming later in life and his work experiences. Join us as he shares his journey and some great advice for beginners in the field.