The Art of Product

Ben and Derrick chat weekly about building software companies.

About the show

The Art of Product is a podcast chronicling the journeys of two entrepreneurs building software companies. Hosted by Ben Orenstein and Derrick Reimer.

The Art of Product on social media


  • 217: Half a Job You Love

    July 27th, 2022  |  51 mins 14 secs

    Aaron Francis (Tuple's Marketing Engineer) drops by for advice on his non-Tuple project, a query builder for Rails and Laravel called Refine.

  • 216: Penelopers, Penelopers, Penelopers

    July 20th, 2022  |  52 mins 10 secs

    Penelope Phippen drops by and encourages Ben to set, like, even a single goal.

  • 215: Mental Health with Dr. Sherry Walling

    July 11th, 2022  |  35 mins 13 secs

    Talking with Dr. Sherry Walling about dealing with mental health personally and how to help people around you who may be struggling.

  • 214: Another week, another Wathan

    July 6th, 2022  |  55 mins 26 secs
  • 213: Powered by Debt

    June 29th, 2022  |  37 mins 34 secs

    Tuple launched a new marketing experiment this week. Derrick is continuing work on migrating SavvyCal to a new hosting infrastructure.

  • 212: Tuple Goes Hollywood

    June 22nd, 2022  |  38 mins 19 secs

    The Tuple team had their first filming session for the meta-documentary about their marketing experiments. Derrick is awaiting results from the latest SavvyCal funnel experiments.

  • 211: This Is Not A Bad Reality

    June 15th, 2022  |  24 mins 56 secs

    Ben and Derrick catch up on all things Tuple and SavvyCal. Ben recently raised prices for Tuple. Derrick is experimenting with major funnel changes for SavvyCal.

  • 210: Talk To Your Customers

    May 25th, 2022  |  40 mins 26 secs

    Derrick is launching a bunch of SavvyCal features this month, including a Close integration meeting polls. Ben has had good experiences lately talking to customers.

  • 209: Penelope Again-ope

    May 11th, 2022  |  50 mins 33 secs

    Stripe's Technical Advisor to the CTO stops by and Ben tries to get her to divulge company secrets.

  • 208: Prime Foot-Shooting Material

    May 4th, 2022  |  39 mins 27 secs

    Ben and Derrick chat through a cool new feature Tuple is shaping up. They also discuss Tuple's ambitious marketing bets.

  • 207: Musings on Advice

    April 20th, 2022  |  38 mins 23 secs

    Ben and the Tuple team have hit a good shipping stride lately. Derrick and team are nearing completion on a few large SavvyCal initiatives. The guys reflect on MicroConf and the nature of dispensing advice.

  • 206: IRL at MicroConf

    April 6th, 2022  |  27 mins 32 secs

    Derrick and Ben share updates from the Castos recording booth at MicroConf Growth.

  • 205: Wathan Stops By

    March 30th, 2022  |  55 mins 36 secs

    Our favorite Canadian drops by to talk mobility, fancy A/V setups, what's next for Tailwind UI, and how we'll never find peace of mind.

  • 204: Miscellanea

    March 23rd, 2022  |  38 mins 1 sec

    Ben and Derrick riff on a variety of topics, including coffee brewing, retreats, MicroConf, design, finding business ideas, and interesting subreddits.

  • 203: The Hiring Spree

    March 16th, 2022  |  40 mins 10 secs

    The Tuple team has recently grown by three team members! Ben is looking forward to getting the Linux client out the door in the next month. Derrick is staying busy moving SavvyCal forward and bringing his new developer into the app.

  • 202: The Art and Pain of Design

    March 9th, 2022  |  58 mins 43 secs

    Ben talks to Brian Lovin, a designer, podcaster, writer, and software tinkerer.