The Art of Product

Ben and Derrick chat weekly about building software companies.

About the show

The Art of Product is a podcast chronicling the journeys of two entrepreneurs building software companies. Hosted by Ben Orenstein and Derrick Reimer.

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  • 152: Default Alive By Spring

    November 26th, 2020  |  34 mins 51 secs

    Ben opened up a job listing for Senior Product Designer at Tuple. The Tuple team is working on full-featured multi-participant calls. Derrick shipped embedding SavvyCal links on websites and is working on a number of website updates with Corey. Derrick hopes to achieve default alive state by spring through a combination of marketing efforts.

  • 151: The One Comma Club

    November 19th, 2020  |  24 mins 39 secs

    Derrick reached an important revenue milestone for SavvyCal. Ben is looking forward to an upcoming Tuple retreat.

  • 150: It's Like The Vinyl Of Telling Time

    November 12th, 2020  |  31 mins 7 secs

    Ben and Derrick discuss some recent instances of founder CEOs stepping down from their posts. Derrick is shipping a unique feature this week. Ben is trying (but failing) to avoid getting into antique watches.

  • 149: Check Your Business Privilege

    November 5th, 2020  |  40 mins 57 secs

    Derrick has found a new groove working in public again. Ben is polishing a job posting for a Senior Product Designer role at Tuple. The guys discuss long-term visions and harvesting profits vs. reinvesting in the business.

  • 148: No Design Survives Contact With The DOM

    October 29th, 2020  |  34 mins 2 secs

    Ben is enjoying working on marketing activities. Tuple is beginning their experiment of offering pairing coaching calls to customers. Derrick shipped a differentiating feature and received very positive response. A new part-time head of marketing is starting with SavvyCal in November. The guys opine about specialists vs. generalists.

  • 147: Incremental Shipping

    October 22nd, 2020  |  30 mins 2 secs

    Derrick shipped the next part of team functionality, which opened the door for expansion revenue. Ben is zeroing in on hiring a pairing coach for Tuple customers. In his down time, Ben is taking up playing the piano - something his childhood self would be appalled about.

  • 146: Growing Teams

    October 15th, 2020  |  29 mins 22 secs

    The Tuple team is contracting with Thoughtbot for pairing and leveling up their Rails skills. Derrick is working on team permissions and thinking about working with a marketer after wrapping up most of the work around the StaticKit sale.

  • 145: What's Next for StaticKit

    October 8th, 2020  |  27 mins 56 secs

    Derrick is joined by Cole Krumbholz to talk about Formspree's acquisition of StaticKit. They delve into Cole's history as a bootstrapped founder, dealing with competition, defining success, how the deal came together, and what's next for both products.

  • 144: Launching SavvyCal

    September 24th, 2020  |  37 mins 22 secs

    SavvyCal is officially launched! Derrick talks through how the launch went and how he's managing his freshly-restocked information pipeline. The Tuple team is nearing the finish line on their large upcoming release and recorded a "peek behind the curtains" screencast for customers.

  • 143: Networking Thoughts

    September 17th, 2020  |  32 mins 35 secs

    Ben is trying out Roam for organizing his notes. He shares some tips for engineers applying for jobs. After manually onboarding customers for a few weeks, Derrick is soft-launching SavvyCal to accelerate his learning from real-world customers.

  • 142: A Savvy Rebrand

    September 10th, 2020  |  32 mins 59 secs

    Ben reflects on their latest all-hands meeting and a major upcoming release that will improve the Tuple internals. Derrick recounts the Mighty Cal rebrand to SavvyCal.

  • 141: Hiring Optimally

    August 27th, 2020  |  38 mins 39 secs

    Derrick is continuing to manually onboard Mighty Cal users and is incorporating their feedback into the product. He is driving towards optimizing self-service onboarding to enable opening up signups more broadly. Ben is considering hiring a someone to optimize trial conversions. They discuss OKRs and what skills this person might need.

  • 140: We Have Customers

    August 13th, 2020  |  28 mins 12 secs

    Ben is looking to hire a WebRTC expert to prepare Tuple for multi-way calls and continue improving performance. Derrick has onboarded a handful of paying Mighty Cal customers and is rapidly iterating on their feedback. Oh, and Ben has groceries now.

  • 139: Efficiency Starts With Groceries

    July 30th, 2020  |  26 mins 48 secs

    Ben is taking his first day off in a while to recharge. He's experimenting with clustering calls on specific days to allow for more focus time on other days. Derrick finished the Zoom integration for Mighty Cal and experienced the joy (and sorrow) of onboarding his first outside user.

  • 138: That's Not How Cults Work

    July 23rd, 2020  |  36 mins 13 secs

    Derrick has officially begun using Mighty Cal for his own scheduling needs. He plans to start onboarding early users this week. The Zoom integration is underway. Ben is considering ways to compensate and incentives Tuple hires. As Tuple keeps growing quickly, Ben continues to navigate decision fatigue and transitioning from individual contributor to business operator.

  • 137: Approved!

    July 16th, 2020  |  30 mins 54 secs

    Mighty Cal received Google API verification this week, which was a critical blocker to onboarding users. Derrick worked on scheduling link personalization this week. The Tuple team revamped their call feedback form and are now receiving a broader spectrum of messages from customers.