The Art of Product

Ben and Derrick chat weekly about building software companies.

About the show

The Art of Product is a podcast chronicling the journeys of two entrepreneurs building software companies. Hosted by Ben Orenstein and Derrick Reimer.

The Art of Product on social media


  • 210: Talk To Your Customers

    May 25th, 2022  |  40 mins 26 secs

    Derrick is launching a bunch of SavvyCal features this month, including a Close integration meeting polls. Ben has had good experiences lately talking to customers.

  • 209: Penelope Again-ope

    May 11th, 2022  |  50 mins 33 secs

    Stripe's Technical Advisor to the CTO stops by and Ben tries to get her to divulge company secrets.

  • 208: Prime Foot-Shooting Material

    May 4th, 2022  |  39 mins 27 secs

    Ben and Derrick chat through a cool new feature Tuple is shaping up. They also discuss Tuple's ambitious marketing bets.

  • 207: Musings on Advice

    April 20th, 2022  |  38 mins 23 secs

    Ben and the Tuple team have hit a good shipping stride lately. Derrick and team are nearing completion on a few large SavvyCal initiatives. The guys reflect on MicroConf and the nature of dispensing advice.

  • 206: IRL at MicroConf

    April 6th, 2022  |  27 mins 32 secs

    Derrick and Ben share updates from the Castos recording booth at MicroConf Growth.

  • 205: Wathan Stops By

    March 30th, 2022  |  55 mins 36 secs

    Our favorite Canadian drops by to talk mobility, fancy A/V setups, what's next for Tailwind UI, and how we'll never find peace of mind.

  • 204: Miscellanea

    March 23rd, 2022  |  38 mins 1 sec

    Ben and Derrick riff on a variety of topics, including coffee brewing, retreats, MicroConf, design, finding business ideas, and interesting subreddits.

  • 203: The Hiring Spree

    March 16th, 2022  |  40 mins 10 secs

    The Tuple team has recently grown by three team members! Ben is looking forward to getting the Linux client out the door in the next month. Derrick is staying busy moving SavvyCal forward and bringing his new developer into the app.

  • 202: The Art and Pain of Design

    March 9th, 2022  |  58 mins 43 secs

    Ben talks to Brian Lovin, a designer, podcaster, writer, and software tinkerer.

  • 201: Getting Things Done with Stephen Dolan

    March 2nd, 2022  |  1 hr 9 mins

    Ben and Derrick chat with Tuple's Chief of Staff and GTD expert, Stephen Dolan. They discuss Stephen's path from programming to sales to his current role and nerd out over methods for staying productive.

  • 200: The 200th Episode!

    February 23rd, 2022  |  33 mins 50 secs

    Ben recently had a Tuple team retreat. He is still in hiring mode. The Tuple product team is progressing on their Linux integration. Derrick ran a product-market fit survey for SavvyCal, and the results are...tune in to find out. He's pondering how to approach a freemium play.

  • 199: Keeping Up With Courtland

    February 9th, 2022  |  52 mins 1 sec

    Ben & Derrick chat with Courtland Allen from Indie Hackers. They discuss the challenges of building a community and finding fulfillment in work, among a variety of other topics

  • 198: Leaving Room To React

    January 26th, 2022  |  33 mins 5 secs

    Derrick and Ben catch up about what's going on at Tuple and SavvyCal. Derrick had a fun customer experience on Twitter last week. Ben is still in hiring mode.

  • 197: Growth Mindset

    January 12th, 2022  |  32 mins 51 secs

    Derrick & Ben catch up after a few weeks away for the holidays. Ben is still in hiring mode. He's considering ways to do more teaching (something he used to do a lot when he was a programmer by trade). Derrick is planning to be more intentional in fostering a growth mindset this year in business and life.

  • 196: The Hedonic Treadmill

    December 22nd, 2021  |  35 mins 5 secs

    Ben & Derrick chat about doing what you love versus doing what the business needs.

  • 195: Metric Obsession

    December 8th, 2021  |  35 mins 47 secs

    Ben and Derrick catch up after a holiday break. Ben chats about his recent design hire and Stephen's promotion to Chief of Staff at Tuple. Derrick ran a successful Black Friday promo for SavvyCal and is hard at work on the Stripe integration.