The Art of Product

Ben and Derrick chat weekly about building software companies.

About the show

The Art of Product is a podcast chronicling the journeys of two entrepreneurs building software companies. Hosted by Ben Orenstein and Derrick Reimer.

The Art of Product on social media


  • 220: Ben and Adam Wrap The Year

    December 23rd, 2022  |  1 hr 13 mins
  • 219: Ben's Friend Ben

    November 3rd, 2022  |  41 mins 11 secs
  • 218: Building a $1M/Year Dev Ed Business (with Adam Wathan)

    October 26th, 2022  |  1 hr 18 mins
  • 217: Half a Job You Love

    July 27th, 2022  |  51 mins 14 secs

    Aaron Francis (Tuple's Marketing Engineer) drops by for advice on his non-Tuple project, a query builder for Rails and Laravel called Refine.

  • 216: Penelopers, Penelopers, Penelopers

    July 20th, 2022  |  52 mins 10 secs

    Penelope Phippen drops by and encourages Ben to set, like, even a single goal.

  • 215: Mental Health with Dr. Sherry Walling

    July 11th, 2022  |  35 mins 13 secs

    Talking with Dr. Sherry Walling about dealing with mental health personally and how to help people around you who may be struggling.

  • 214: Another week, another Wathan

    July 6th, 2022  |  55 mins 26 secs
  • 213: Powered by Debt

    June 29th, 2022  |  37 mins 34 secs

    Tuple launched a new marketing experiment this week. Derrick is continuing work on migrating SavvyCal to a new hosting infrastructure.

  • 212: Tuple Goes Hollywood

    June 22nd, 2022  |  38 mins 19 secs

    The Tuple team had their first filming session for the meta-documentary about their marketing experiments. Derrick is awaiting results from the latest SavvyCal funnel experiments.

  • 211: This Is Not A Bad Reality

    June 15th, 2022  |  24 mins 56 secs

    Ben and Derrick catch up on all things Tuple and SavvyCal. Ben recently raised prices for Tuple. Derrick is experimenting with major funnel changes for SavvyCal.

  • 210: Talk To Your Customers

    May 25th, 2022  |  40 mins 26 secs

    Derrick is launching a bunch of SavvyCal features this month, including a Close integration meeting polls. Ben has had good experiences lately talking to customers.

  • 209: Penelope Again-ope

    May 11th, 2022  |  50 mins 33 secs

    Stripe's Technical Advisor to the CTO stops by and Ben tries to get her to divulge company secrets.

  • 208: Prime Foot-Shooting Material

    May 4th, 2022  |  39 mins 27 secs

    Ben and Derrick chat through a cool new feature Tuple is shaping up. They also discuss Tuple's ambitious marketing bets.

  • 207: Musings on Advice

    April 20th, 2022  |  38 mins 23 secs

    Ben and the Tuple team have hit a good shipping stride lately. Derrick and team are nearing completion on a few large SavvyCal initiatives. The guys reflect on MicroConf and the nature of dispensing advice.

  • 206: IRL at MicroConf

    April 6th, 2022  |  27 mins 32 secs

    Derrick and Ben share updates from the Castos recording booth at MicroConf Growth.

  • 205: Wathan Stops By

    March 30th, 2022  |  55 mins 36 secs

    Our favorite Canadian drops by to talk mobility, fancy A/V setups, what's next for Tailwind UI, and how we'll never find peace of mind.