The Art of Product: 107: Becoming a Multi-Product Company (with Amir Salihefendić)

About this Episode

Derrick and Ben welcome Amir Salihefendić, founder and CEO of Doist. Ben was able to break away from Slack and uses Doist’s Twist app at Tuple for team communication.

Also, Ben and Derrick share updates and experiences about their businesses that spark familiarity and advice from Amir based on his entrepreneurial adventures.

Today’s Topics Include:

Founder Therapy: Derrick helped talk Ben off the ledge and figure things out with Tuple
Live and Learn: An entrepreneur starting a business is on a psychology rollercoaster
Ben’s path forward to break past lull via positive momentum and mood
Short-and-Simple Answer: Derrick should only focus on long-term goals for StaticKit
Looking forward to new release of Todoist in a few weeks? New features added with emphasis on improving existing design and workflow
360 Review: Stop doing development, and focus time on CEO role and responsibilities
Balancing Act: Difficult to start companies and launch multiple products; but worth long-term investment and effort
Unless your target audience is college students and you enjoy fighting churn, Doist’s pricing strategy isn’t recommended
Synchronous vs. Asynchronous: Working remotely may impact your mental health

Links and resources:

Doist

Twist

Todoist

Success Ten Years in the Making with Amir Salihefendic of Doist