109: Split Test = Optimization


October 31st, 2019

27 mins 35 secs

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About this Episode

Some podcasts present terrible sound quality, yet garner tons of listeners. Ben and Derrick are professionals, and care about the sound quality of their AoP podcast episodes.

Despite audio difficulties, Ben and Derrick are back. They sound good, and they’re ready to rock their updates on StaticKit and Tuple!

Today’s Topics Include:

  • Should you test? Trust weak data? Split-test customer email messaging tools should push you to test as default path
  • (Not) Steady State of New Trials: Email blast offering free Tuple trial to everybody
  • Tuple T-shirt Prototype: Take the next step in funnel to pay for Tuple to get T-shirt
  • Structure and Process: Sense of energy from Tuple’s stand ups and status updates
  • Tuple to handle classic startup chaos by reading, Shape Up: Stop Running in Circles and Ship Work that Matters by Ryan Singer
  • StaticKit Solopreneur: Derrick’s suffering from decision fatigue, struggling to juggle multiple tasks, and balancing building a great product and connecting with customers

Links and resources:

Art of Product on Twitter

Derrick Reimer Website

Derrick Reimer on Twitter

Ben Orenstein Website

Ben Orenstein on Twitter


Tuple’s Pair Programming Guide



Using Tailwind CSS with Next.js 


Audio-Technica ATR2100 USB


Shape Up

JAMstack Conf