12: Free Trials and Live Streaming Video Lessons

This week Ben discusses his experiment live-streaming a practice recording of his next video. He received helpful feedback and saw a spike in email subscribers, so it was very successful. He now has six videos done in the course and is considering a multiple tiered pricing model for his course release. On a personal note he has decided to move from his apartment in downtown Boston and will soon relocate to a hip area outside of the city. His goal this month is to finish and launch the course before the move and start his Meetup tour in September.

Derrick has been working on the Drip free trial to help clarify the product plans. He debated split testing this move, but in talking to his team they decided to just go for it. There was a bit of user confusion during the onboarding workflow for the free plan so this should clear things up. On the backend, this week the team is upgrading to Rails 5 and working to replace Capistrano with Amazon’s CodeDeploy. Derrick is also reviewing his code review processes and Ben weighs in on his thoughts on this problem.

Today’s Topics Include:

Regular yoga practice and posture
Ben’s live-stream experience and results
Relocating living space and minimalist lifestyles
Multiple tiered course pricing models
Changes to the Drip free trial program
Keeping up with Rails versions
Amazon CodeDeploy
Code review processes

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Links and resources:

RefactoringRails.io
Drip
Twitch
Ruby on Rails
Capistrano
Amazon CodeDeploy
Heruko