Today’s episode features guest Justin Jackson, who is building a new podcasting startup called, Transistor.fm, and runs MegaMaker training and books for SaaS and indie software companies. He’s discovering that it’s a lot of work to build something.
Derrick and Ben know how he feels. For Derrick, it’s been a fun week in the land of Level. He’s been working on his new landing page and landing new sign-ups for the pre-launch list. Ben has pre-sold $700 worth of Tuple accounts and raised $500 worth of verbal “Yeses.” Contact Ben if you want to be a part of Tuple. They share their ups and downs, fears and triumphs!
Today’s Topics Include:
- Should I learn more programming? More design? Acquire skills to connect the two
- It’s easier to build something after building relationships; a personal approach makes you stand out
- Can connection with core audience become a scalable competitive advantage?
- Ways to tell your story and generate followers before you have product info available
- Get your product into the hands of potential users
- Propensity that you know all the answers, but bury your ego and ask for help
- Deciding how much to charge, pricing structure
- You can get people to sign up and get them to pay for it, but can you get them to use it and keep using it?
- Invest in something that offers a virtuous cycle of revenue back to your company
- Demonstrate value of existing content; making money and conversions from specific campaigns and activities
- Fears and feelings when people are not using a product
- Hire customer support people to reach out to customers and generate revenue
- Trend is automated software companies, but the most successful companies emphasize a human service component
- Pair programming always bubbles to the surface
Links and resources:
Derrick Reimer Website
Derrick Reimer on Twitter
Ben Orenstein Website
Ben Orenstein on Twitter
Justin Jackson on Twitter
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