84: Developer Mindset with Brian Casel


April 11th, 2019

40 mins 38 secs

Your Hosts

About this Episode

Who’s the mystery voice that only gets better as you listen to this episode? Actually, you’re probably already familiar with the work of the man behind the microphone.

Derrick is busy moving to a new home, so Ben’s co-host is Brian Casel of BootstrappedWeb, ProcessKit, Audience Ops, and Sunrise KPI.

Today’s Topics Include:

  • Ben and Brian just got back from MicroConf; it’s an annual gathering of “all our people”
  • Some talks were among their favorites, but others were mediocre and missed the mark
  • Brian’s goal was to meet 5-10 new people doing interesting things, and reconnect and catch up with others he’s known for years
  • Brian is an Art of Product (AoP) podcast listener and wants Ben and Derrick to not hold back, dig in, challenge each other, and ask more questions
  • Are more people listening to Ben and Derrick’s podcast? Fireside metrics reveal that a lot of Tuple or Level customers come from listening to it
  • More bootstrappers need to start a podcast and find friends to share ups and downs
  • What happened when Ben pushed Brian to learn how to code? ProcessKit - best thing Brian’s built on the Web
  • Phenomenon of how programmers love complexity
  • ProcessKit pricing and customer research; Ben’s advice to get people to buy/use it
  • Tuple Update: App is great; Ben’s been emailing list, and people are buying it

Links and resources:

Brian Casel

BootstrappedWeb Podcast


Brian Casel on Product Hunt

Audience Ops

Ops Calendar

Big Snow Tiny Conf

Sunrise KPI

Art of Product Podcast Episode 58 with Brian Casel: Evolving Roles as a Startup Founder


MicroConf Recap

Chris Savage: How an Offer to Sell Wistia Inspired Us to Take On $17M in Debt

Jason Fried: Q+A with Jason Fried

Patrick Campbell: Pricing

Joanna Wiebe: Money Words: Seven of the words and phrases we use most often in high-converting copy





AJAX JavaScript

Tailwind CSS



Ruby on Rails


Stimulus JavaScript

Vanilla JavaScript



Art of Product on Twitter

Derrick Reimer Website

Derrick Reimer on Twitter

Ben Orenstein Website

Ben Orenstein on Twitter



Tuple’s Pair Programming Guide