91: Feeling Superhuman with Rahul Vohra


June 13th, 2019

41 mins 44 secs

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About this Episode

Derrick’s feeling “superhuman.” Fortunately, he’s a user and lover of the Superhuman product. Maybe that’s why today’s guest is Rahul Vohra, co-founder and CEO of Superhuman.

Today’s Topics Include:

  • Reason for Superhuman still being invite-only is not to increase user demand
  • Sustainable Word-of-Mouth Growth Engine: If you don’t pick the users, you can’t responsibly work on their feedback
  • Purpose of Product and Target Audience: Email is work, and work is email; designed to be meaningful and life changing for high-volume email senders
  • Startup Details: Deliberately think through and consider everything deeply from scratch
  • Don’t turn down money when bootstrapping to find perfect product market/customer fit
  • Knack for knowing what people want, before they know they want something; and helping people realize they want something
  • Without active or spending money on marketing, Superhuman’s waitlist keeps growing
  • Superhuman’s Values: Create delight, be intentional, and remarkable quality
  • Best founders, including Rahul, are unstoppable forces of nature; they leave debris and destruction in their wake
  • Time tracking a day in the life of Rahul: 40% managery; 20% recruiting; 14% fundraising; and 11% product, community engagement, and deep thoughts
  • Superhuman’s pricing is low, but generates high value; big fan of round numbers
  • Business and product metrics: Activation, seat churn, net dollar churn, speed, and reliability rates
  • Objective: Refine entire Superhuman experience to exhibit remarkable levels of quality through three key results - ARR, hiring, and product sentiment
  • Generate roadmap and find balance to maintain lead over market and continue to grow
  • Startup Growth: Pick weekly growth rate; you don’t have to grow faster than you want to

Links and resources:


Rahul Vohra on LinkedIn

Rahul Vohra on Twitter

Rahul Vohra’s Email

Superhuman Product-Market Fit Survey

Rahul Vohra on This Week in Startups with Jason McCabe Calacanis



Product Hunt

Hacker News

Google Docs


Startup = Growth - Paul Graham

Art of Product on Twitter

Derrick Reimer Website

Derrick Reimer on Twitter

Ben Orenstein Website

Ben Orenstein on Twitter


Level Retrospective

Level Manifesto