The Art of Product

Episode Archive

Episode Archive

148 episodes of The Art of Product since the first episode, which aired on June 1st, 2017.

  • 132: Digging a Moat

    June 11th, 2020  |  27 mins 22 secs

    We're back! The Tuple client redesign shipped and Derrick is going to help out with an overhaul of the Tuple onboarding process. Ben asked for users to record their first-run experience in exchange for a discount and has learned a ton about what could be improved. The Tuple team is considering how best to plan out their roadmap this quarter.

  • 131: Making Calculated Bets

    May 21st, 2020  |  33 mins 38 secs

    Derrick had a productive maker week and is (hopefully) a few weeks out from onboarding his first customers for the new product. He is becoming well-acquainted with the Google Calendar API. The Tuple team hired a full-time Mac OS engineer. Ben is thinking about opportunities to innovate with Tuple and taking inspiration from Bezos' shareholder letters.

  • 130: Certainty Isn't The Goal

    May 14th, 2020  |  30 mins 21 secs

    Tuple hired a firm for QA testing and is gradually ramping them up. Derrick is exploring how best to approach architecting the initial version of his new product (still in stealth mode) and is taking inspiration from Ryan Singer and Jason Fried's recent Rework episode on product strategy.

  • 129: Remember When Software Came on Floppy Disks?

    April 30th, 2020  |  27 mins 2 secs

    Derrick explores the difference between the craft of software development and the building minimum-viable products (and why it's good to exercise both). Ben explores hiring a QA testing firm. They reflect on the nature of shipping software and the differences between web apps and native, cross-platform apps.

  • 128: One Day At A Time

    April 23rd, 2020  |  31 mins 31 secs

    Derrick is enjoying work the last week by taking joy in setting and achieving small goals each day.

  • 127: A Tuple Growth Spurt

    April 9th, 2020  |  27 mins 34 secs

    The Tuple team is growing as Ben kicks up sales efforts with help of an industry veteran and the engineering team onboards a new team member. Derrick is continuing to work in stealth mode on a new product and is bringing in some cash flow from a consulting project with...tune in to find out.

  • 126: Tuple Takes Over

    April 2nd, 2020  |  39 mins 4 secs

    Ben and Derrick hang out with Tuple co-founders Spencer and Joel and talk shop.

  • 125: Keeping Things in Perspective

    March 26th, 2020  |  26 mins 59 secs

    Ben and Derrick are doing their best to focus right now with so much going on in the world. Ben is spending less time on Twitter these days. Derrick is working on hedging his opportunity bets by doing jobs-to-be-done interviews in the scheduling space.

  • 124: Back After A Break

    March 19th, 2020  |  41 mins 32 secs

    Suntans and sunburns aside, Derrick’s winter escape to Mexico provided meaningful ideas and perspective on StaticKit. By reading, Competing Against Luck, Derrick’s goal is to be innovative and gain traction in product/market fit by asking customers the right questions and identifying jobs to be done.

  • 123: Customer Service as a Competitive Advantage

    February 27th, 2020  |  34 mins 23 secs

    Ben put big and new priorities to the side to cover support for Tuple. By doing so, he discovered different opportunities to reduce the number of support requests received. It’s challenging to work on the right things in a smart order.

  • 122: SaaS Sales with Matt Wensing

    February 20th, 2020  |  40 mins 48 secs

    Even if a product, such as Tuple, is good and people don’t need to be convinced to buy it, there’s still plenty of work to be done. It involves communication, coordination, and collaboration. Ben’s perfect sales pitch and ultimate goal: Sell once, revenue forever.

  • 121: Futureproofing Your Business

    February 13th, 2020  |  30 mins 41 secs

    Ben never wants to stop working on his startup company, Tuple. Despite some stress, it’s successful and satisfying. However, team members may be added to take over some of Ben’s responsibilities. Based on the book, The Great CEO Within, Ben continues to provide feedback and to document standard operating procedures, policies, and other information to handle the challenge of knowledge management.

  • 120: Product Pricing with Adam Wathan

    February 6th, 2020  |  1 hr 8 mins

    When’s the last time you read a manual or document to know how to use product features and functions? Ben’s new mantra: Write it down! Rather than repeat expertise, reuse content. Currently, Tuple’s most unreliable part is its online users list. Beat the competition by doing what others can’t do

  • 119: Undoing a Twitter Addiction

    January 30th, 2020  |  28 mins 40 secs

    If you’re spending too much time on Twitter, Ben shares some helpful advice. Fully lock and block it by setting parental controls and content restrictions. While attending Big Snow Tiny Conf, Ben’s awareness of his Twitter addiction could no longer be denied. He successfully resisted being lured back into the app. Also, Tuple launched its Apple Pro Display XDR stand giveaway. So far, a sense of humor has generated a positive brand impression and collected more than 900 email addresses.

  • 118: Reliability and Minimalism

    January 16th, 2020  |  33 mins 18 secs

    Ben’s back from Tuple’s ski trip retreat, where survey responses were reviewed for strategic planning purposes. Turns out that those who value pair programming actively use Tuple. What’s Tuple doing well? Latency and low friction. What can be added, changed, or improved? Free text, and make the basics a bit more stable and reliable. Ben knows it’s expensive and annoying to run tests all the time, but it’s also possible to mess something up that’s good.

  • 117: Our 2020 Roadmap

    January 9th, 2020  |  34 mins 31 secs

    New Year’s Resolutions? Ben’s goal is to drink less coffee and get a survey out to Tuple customers. What do they want in the future for Tuple features? Are people using Tuple for reasons other than original core assumptions? Ben is looking forward to collecting customer insights to determine if they are on the same product development roadmap.