The Art of Product

Episode Archive

Episode Archive

143 episodes of The Art of Product since the first episode, which aired on June 1st, 2017.

  • 111: Continuous Improvement for Growth

    November 14th, 2019  |  24 mins 14 secs

    Derrick shipped a revamped version of StaticKit’s homepage and plans to add a payments section soon. He’s eager to conduct another round of customer development calls. If you want to chat about your experience with static sites and help shape product direction for StaticKit, schedule a call with Derrick on Calendly.

  • 110: The Importance of Mentors

    November 7th, 2019  |  29 mins 53 secs

    Derrick shipped config file for StaticKit’s UI migration and shifted his focus to other areas of the product. He plans to deliberately and consistently test email messages to determine which generate response and interest in StaticKit. He continues to connect with TinySeed mentors.

  • 109: Split Test = Optimization

    October 31st, 2019  |  27 mins 35 secs

    Some podcasts present terrible sound quality, yet garner tons of listeners. Ben and Derrick are professionals, and care about the sound quality of their AoP podcast episodes.

    Despite audio difficulties, Ben and Derrick are back. They sound good, and they’re ready to rock their updates on StaticKit and Tuple!

  • 108: Getting Back to Growth Planning

    October 24th, 2019  |  36 mins 51 secs

    Derrick returned from JAMstack Conf with a jolt of energy and excitement thanks to face-to-face conversations and strategic connections with potential StaticKit customers.

    Ben expressed interest in once again speaking at developer conferences. After all, he has plenty of worthwhile information and lessons learned to share about Tuple.

  • 107: Becoming a Multi-Product Company (with Amir Salihefendić)

    October 17th, 2019  |  26 mins 57 secs

    Derrick and Ben welcome Amir Salihefendić, founder and CEO of Doist. Ben was able to break away from Slack and uses Doist’s Twist app at Tuple for team communication.

    Also, Ben and Derrick share updates and experiences about their businesses that spark familiarity and advice from Amir based on his entrepreneurial adventures.

  • 106: Creating Growth Key Metrics

    October 10th, 2019  |  34 mins 17 secs

    Derrick spent his birthday at the north shore of Lake Superior to disconnect and getaway. Yet, he found some time to brainstorm and problem solve for StaticKit.

    Ben’s back from Martha’s Vineyard, only to experience less positive updates for Tuple. For the first time, Tuple is shockingly “in the red” financially. So, he feels guilty about going away.

  • 105: Exploring Freemium

    October 3rd, 2019  |  24 mins 21 secs

    Ben is living his best life with walks on the beach and wonderful weather. On the Tuple side, he shipped some code, got a pull request (PR) merged, and is now on the devise authentication gem.

    Derrick’s been busy, too. StaticKit’s official integration with ZEIT went live. ZEIT is one of two major hosting providers in the static site ecosystem. Also, an initiative with Zapier is in the works.

  • 104: Tiny Conferences, and Business Growth Challenges

    September 26th, 2019  |  32 mins 48 secs

    Ben is finding it easier to plan meetings to talk about challenges, and how he appreciates consistency. He describes his recent experiences with NanoConf and TupleConf.

    Derrick understands how perspectives shift as a business goes through different stages. Everyone wants financial security, but they always have complicated problems to solve.

  • 103: Code Quality and Balancing TDD

    September 12th, 2019  |  35 mins 19 secs

    Ben’s been adding variety to work by biking to breakfast and the beach, while working in-between during his stay on Martha’s Vineyard. He’s feeling lucky to work remotely, and still be able to connect with co-founders!

    Derrick enjoys a change of scenery from time-to-time during workdays, especially to kickstart his blood flow during an afternoon lull or breaking point.

  • 102: Single Sign On (SSO) for Tuple?

    September 5th, 2019  |  27 mins 7 secs

    The true life of an entrepreneur! From backgrounds to beards, change is in the air for both Ben and Derrick. Ben is a 36-year-old man who is back living with his parents temporarily to save some cash. Ben considered himself a minimalist, until he realized just how much stuff he had to move. So, he hired movers.

    Derrick describes the importance of documenting lessons learned and accumulating knowledge. As a result, he got his first paying customer for StaticKit. A meager $10 in revenue is greater than zero.

  • 101: Mentorship Momentum with Matt Wensing of SimSaaS

    August 29th, 2019  |  32 mins 16 secs

    While Ben’s on vacation, Derrick welcomes Matt Wensing, founder of SimSaaS and co-host of the Out of Beta podcast. Matt was also the co-founder and CEO of Stormpulse.

    Derrick credits Matt for giving him great advice to make the winding down of Level less daunting. Now, Derrick’s on the upswing of rebuilding his confidence, despite challenging cluster headaches and stress cannibalising productivity.

  • 100: A Cool 100th Episode: Celebrating With Our Past Guests

    August 22nd, 2019  |  1 hr 2 mins

    One of the benefits of having a podcast is being able to interview interesting people. Being a podcast guest is the best gig in the universe. Spew some knowledge, or just ramble.

    It’s time to celebrate the 100th episode of the Art of Product (AoP) podcast by catching up with previous guests to share updates and what’s next. Thanks for listening!

  • 99: The Binge Is Real, Countdown to the 100th Episode

    August 15th, 2019  |  25 mins 34 secs

    There’s no need to ask them who they are, what they do, businesses and products they built because listeners know them through their stories. After a lot of random, but worthwhile conversations, they’re getting good at being podcast co-hosts.

    How long does it take to listen to all episodes of Ben and Derrick’s Art of Product (AoP) podcast? Who knew it would be binge-worthy? One more down, one to go before they reach Episode 100!

  • 98: Adam Covers for Derrick

    August 8th, 2019  |  37 mins 7 secs

    Derrick’s short notice about not co-hosting this episode because of being on a plane, and Ben not knowing or planning what to discuss, who and what’s left?

    Updates and reports on Tuple and Tailwind. Welcome back Adam Wathan!

  • 97: To Build, or Not to Build - Jane Portman of Userlist

    August 1st, 2019  |  28 mins 40 secs

    While Ben’s on vacation, Derrick welcomes another podcast host who can commiserate with him about email automation.

    Jane Portman is a UI/UX expert and consultant who hosts the UI Breakfast Podcast and co-founded She describes what it takes to create a customer messaging tool.

  • 96: Tuple Official Launch and Taking Time to Unplug

    July 25th, 2019  |  32 mins 44 secs

    Is something bugging you? Need to get away from everything? Derrick can’t wait to once again ride rugged waters on Minnesota’s many lakes. Not unlike startups, it isn’t always easy to stay afloat when under pressure.

    Heeelllloooo! Are you there? Still interested? Ask and you shall receive. Ben shipped a major feature for Tuple. Drumroll please…video support. I’ll Tuple you!