The Art of Product

Episode Archive

Episode Archive

118 episodes of The Art of Product since the first episode, which aired on June 1st, 2017.

  • 22: Finishing the Year Strong

    November 2nd, 2017  |  26 mins 46 secs

    Ben’s course sales are still going strong, and he shares his updated sales metrics and the purchasing trends of his customers. He also spoke on the Ruby on Rails podcast recently to discuss the course and his experience making it.
    Derrick and the Drip team are preparing for Black Friday. They built models to predict peak hours and optimize their servers. As a result they had a super successful test send at over 4,000 emails per second, putting them in a great position leading up to the big day.

  • 21: Launching Refactoring Rails

    October 26th, 2017  |  35 mins 40 secs

    Ben has officially launched his course Refactoring Rails. He is pleased with his choice of back-end tools including Gumroad for fulfillment. Ben shares his course launch metrics including email success rate, sales numbers and revenue. Derrick announces Drip’s new project teased last episode: a visual email editor. Due to Drip’s widening customer base, there is an increased demand for visual and polished marketing emails.

  • 20: The Ups and Downs of Working From the Road

    October 19th, 2017  |  24 mins 26 secs

    Ben is set to launch his course and is using the looming deadline as an efficiency booster. He recently spoke at Rocky Mountain Ruby, and spent time prepping the talk with a friend at a beach house but unfortunately lost his data due to a hardware malfunction. The talk was still a great success, but a very stressful experience. Drip.com is now live after a long process, and the Drip team is thrilled. Derrick has also found an opportunity to use Elm at Drip, and is looking forward to implementing it in a new project he can’t yet discuss.

  • 19: Gourmet Ruby with Avdi Grimm

    October 12th, 2017  |  30 mins 58 secs

    This week Ben Orenstein is interviewing guest Avdi Grimm, Founder of RubyTapas, which is a subscription service that provides screencasts of “gourmet” ruby programming. Avdi discusses the topic of his talk at Southeast Ruby in Nashville, which was the value of avoiding code and strategies to bypass the need to write unnecessary coding. Join us as he shares his advice on optimizing workflows and his experiences building RubyTapas.

  • 18: Preparing for Black Friday

    September 28th, 2017  |  27 mins 13 secs

    Ben has finalized the logo for his Refactoring Rails course and is currently getting the intro/outro animations and the sales site designed. He also finished the notes for all the videos and was very pleased with the final edit quality. At Drip, Derrick is deep in the backend scaling challenges with a lot of attention towards Black Friday for their ecommerce customers. They are looking to historical data in order to anticipate peak volumes and simulate high loads.

  • 17: Launch Planning and Speaking at Conferences

    September 21st, 2017  |  32 mins 33 secs

    Ben is coming back from a restorative vacation in Martha’s Vineyard and loves the vibe there. In Refactoring Rails news, Ben is committing to a launch date of October 16th. He is also scheduled to speak at three different conferences before the launch, and is looking forward to the challenge. Derrick attended ElixirConf in Seattle and now feels more confident to use the language in Drip in the future. He’s feeling the pain of running a large Ruby application and is looking for a higher power language.

  • 16: Going Viral and Customer Driven Products

    September 7th, 2017  |  44 mins 37 secs

    Ben and Derrick are back from vacation this week are feeling refreshed. Ben tweeted something that went viral and has dealt with some people’s misinterpretation and bias. He is working on hiring a designer for some of the course finishing touches and is honing in on the premium tier offerings. Drip has been onboarding a new developer onto the core-product team and Derrick discusses his interview and hiring process. He also shares how Drip is doing as a customer-driven product team.

  • 15: Lessons in Scaling SaaS

    August 31st, 2017  |  6 mins 51 secs

    This week Ben is on vacation and Derrick is here to share some fresh knowledge behind the scenes at Drip. They’re experimenting at Drip with how to scale the system to handle more customers and what changes are needed to make the architecture support all their customers and future large customers in the sales pipeline. Derrick goes over his team’s recent brainstorming session and plans to repeat the exercise for more subsystems at Drip.

  • 14: The Power of Simplicity

    August 24th, 2017  |  42 mins 5 secs

    This week Ben has been managing his projects and to-do list with OmniFocus, which helps as his business and stress level continue to increase. He has outlined and will be recording his last video about form objects and is glad to be approaching the finish line on the course. Derrick has been in the trenches working on scaling Drip this week by strategizing on architecture with the backend team. They have onboarded one of their biggest customers and are working with them to segment and filter subscribers to be more efficient.

  • 13: Crossing the Chasm

    August 17th, 2017  |  32 mins 35 secs

    This past week Ben has hit a mental slump in the final phase of his course. However, he is moving through it and will be recording another video today towards the new final goal of 8 total course videos. Derrick brings up a recent Giant Robots podcast episode with Seth Godin, which talks about the dips experienced in business, “crossing the chasm” by moving from innovators into the mass market, and the personal transparency of the host Chad Pytel.

  • 12: Free Trials and Live Streaming Video Lessons

    August 10th, 2017  |  38 mins 53 secs

    This week Ben discusses his experiment live-streaming a practice recording of his next video. He received helpful feedback and saw a spike in email subscribers, so it was very successful. Derrick has been working on the Drip free trial to help clarify the product plans. He debated split testing this move, but in talking to his team they decided to just go for it.

  • 11: The Founders Dilemma

    August 3rd, 2017  |  33 mins 4 secs

    Derrick is coming back from a much-needed vacation in San Francisco and enjoyed walking tours thanks to the Detour app. He returns refreshed and was able to get back into the swing of things and even into his yoga classes. Last week Ben published a new sample course video on speeding up slow test suites. He is improving his recording and editing processes using Final Cut Pro. He is now working on the fifth video and nearing the halfway point on the course.

  • 10: Dynamic Website Personalization with Brennan Dunn

    July 27th, 2017  |  40 mins 50 secs

    Today Ben’s guest is Brennan Dunn, co-founder of RightMessage, a tool that allows you to personalize your website based on user information and behavior. This allows you to customize your messaging to each user’s unique story and needs. Brennan explains the value of customer targeting, shares his ambition for Right Message, his personal journey and advice for other software startups along the way.

  • 9: Deep Thinking and Finding Your Groove

    July 20th, 2017  |  24 mins 26 secs

    This week Ben is adjusting to jet-lag from his travels to Las Vegas and Martha’s Vineyard last week. He did however manage to release another episode of his sample campaign that was recorded before his vacation, so he is making good progress with the course. Derrick is celebrating and reflecting on the one year anniversary of the Drip acquisition. They have gone from 3 to 10 engineers in the last year, and have really hit their stride in productivity.

  • 8: Different Paths to Software Development with Ian Nance from Drip

    July 13th, 2017  |  29 mins 33 secs

    This episode Ben is on vacation and we have a guest, Ian Nance, a Drip team member here to talk about his backstory and how he got into software development. Ian has an interesting story about how he started programming later in life and his work experiences. Join us as he shares his journey and some great advice for beginners in the field.

  • 7: Learning from Successes, and Failures

    July 6th, 2017  |  38 mins 42 secs

    This week Ben has been trying new productivity techniques and studying different systems of workflow. He finished a new course video on Page Objects, and has sketched out a second video to hit his pre-vacation goal. Derrick had a technical issue over the weekend, which his team worked out and stabilized. He has decided to adopt a “blameless post-mortem” approach to problem-solving going forward.