The Art of Product

Ben and Derrick chat weekly about building software companies.

About the show

The Art of Product is a podcast chronicling the journeys of two entrepreneurs building software companies. Hosted by Ben Orenstein and Derrick Reimer.

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  • 87: Meta Podcasting

    May 2nd, 2019  |  47 mins 11 secs

    Ben boldly admitted to doing a “weird” thing. He started listening to “us.” Not necessarily for quality control, but to spark his memory about topics Derrick and he talked about in previous AoP episodes. As a result, Ben’s become addicted to listening to people building companies podcasts. Unfortunately, there’s just not that many of them.

    Derrick also admitted to listening regularly to previous AoP episodes. But more so during the early days of the podcast, when he was apprehensive about his own ability on the microphone and wanted to find ways to improve.

  • 86: The Importance of Paying Customers in Product Feedback

    April 25th, 2019  |  51 mins 36 secs

    Ben had another good week. He signed up 25 new trials and about five conversions for Tuple. Are you one of the 500 chosen by Derrick to get access to Level? Be sure to check your Inbox on Monday for an email from him to find out.

    Also, Ben and Derrick welcome Adam Wathan as a co-host for this episode. Adam’s working on getting release 1.0 of Tailwind out the door with awesome documentation.

  • 85: The Hype Is Real

    April 18th, 2019  |  33 mins 10 secs

    The hype about Tuple is real! Ben’s been busy adding a bunch of new customers. He’s selling and delivering the dream.

    Derrick is back after mentally struggling in the midst of moving, which meant a week of zero productivity on Level. Now, he’s in a better place, mentally and literally.

  • 84: Developer Mindset with Brian Casel

    April 11th, 2019  |  40 mins 38 secs

    Who’s the mystery voice that only gets better as you listen to this episode? Actually, you’re probably already familiar with the work of the man behind the microphone.

    Derrick is busy moving to a new home, so Ben’s co-host is Brian Casel of BootstrappedWeb, ProcessKit, Audience Ops, and Sunrise KPI.

  • 83: The Biggest Lever to Pull in Your Business

    April 4th, 2019  |  31 mins 58 secs

    Ben and Derrick are back from MicroConf. There were plenty of solid talks and takeaways to help them think, theorize, and hypothesize about moving forward with their products.

    Also, Ben presented two Starter Edition sessions: Q & A with Rob Walling and Idea to Validation to Launch: The First 365 Days of Tuple.

  • 82: Idea to Validation to Launch: MicroConf 2019

    March 28th, 2019  |  25 mins 6 secs

    Derrick and Ben have descended upon Las Vegas for MicroConf and an audience hungry for valuable tips on how to successfully start and grow a business.

    Ben will have two Starter Edition sessions: Q & A with Rob Walling and Idea to Validation to Launch: The First 365 Days of Tuple.

  • 81: Sane and Sustainable Growth with Ben Curtis from Honeybadger

    March 25th, 2019  |  41 mins 50 secs

    Derrick is still traveling. So, Ben’s co-host for this episode is Honeybadger Co-founder Ben Curtis. Honeybadger offers an application health monitoring tool featuring an easy-to-use platform with exception, uptime, and check-in monitoring.

    Since its creation about seven years ago, Honeybadger’s three founders - Curtis along with Starr Horne and Joshua Wood - cranked out all the work. However, the company added a marketing person a few months ago and recently hired its first developer.

  • 80: Rediscovering Deep Work

    March 21st, 2019  |  29 mins 37 secs

    Derrick’s been traveling and finding inspiration from re-reading Deep Work, a kind of manifesto of what Level stands for. He’s discovering how to position and market Level, as well as recognize things in his own work patterns that need to change.

    Ben’s been feeling anxiety and thinking about Tuple’s broader mission and impact on the world. He believes deep work can be accomplished through the powerful practice of pair programming.

  • 79: Moving out of Alpha

    March 18th, 2019  |  28 mins 11 secs

    Ben shares that Tuple is now out of alpha and into beta, which is an arbitrary marker of stability and feature ability. The move is working as planned by serving as a way for customers to choose to opt in or out, depending on if they want it now or wait until it’s launched.

    Derrick choose to steer away from such labels with Level, but understands they might have been beneficial to clearly denote the product’s progress.

  • 78: Ultraworking with Sebastian Marshall

    March 14th, 2019  |  47 mins 1 sec

    We all freak out about things from time to time. Ben becomes neurotic about feedback, but fellow Tuple team members have different triggers that put them into a tailspin. Fortunately, Ben has found ways to better handle stress.

    In this episode, Ben and Derrick are joined by Sebastian Marshall, co-founder of Ultraworking. In previous episodes, Ben has mentioned Ultraworking and how he has benefitted from it.

  • 77: Reset Your Perspective

    March 7th, 2019  |  1 hr 25 secs

    Ben’s been checking in with Tuple users to find out how things are going. Things aren’t working perfectly with the product. Before this feedback, he was feeling pretty good about things. It’s not the feedback’s fault, but Ben focusing too much on it.

    Derrick can empathize with Ben because of his experience with Level. It takes just one negative outcome to have an irrational impact on your mental state. Reset your perspective!

  • 76: The Scotch Budget

    February 28th, 2019  |  28 mins 55 secs

    Derrick’s been on a startup roller coaster. It’s been one of those weeks for him. So, he’s grateful for Scotch! He just factors it into Level’s budget.

    Along the same lines, Tuple bought lunch today for its staff. It feels free, but Ben doesn’t think you can write off such expenses, even if you talk about business between bites.

  • 75: Lots to Be Grateful For

    February 21st, 2019  |  35 mins 35 secs

    Ben is thankful for Tuple’s success so far. It is helping companies improve efficiency and countries improve the quality of their residents’ lives.
    Derrick also expresses gratitude for companies being interested in his product, Level. He is setting up a specific team in Level and addressing concerns to convert them.

  • 74: The Only Way To Learn

    February 7th, 2019  |  35 mins 19 secs

    Do you lack energy or motivation at work? Ben tried a new service called, Work Gym from Ultraworking. He found it worthwhile and got a lot of work done on Tuple that he had been putting off for quite awhile. Tuple is about to reach a major milestone - recent PR deployments mean no more global list of online users.

    Derrick has also been addressing how to set up companies, teams, and individual users interested in trying Level. So, he hasn’t intentionally built any billing model into the backend of Level, yet.

  • 73: Helping Early Access Customers Get Value Quickly

    January 31st, 2019  |  40 mins 22 secs

    Ben has been experiencing a mix of emotions. Thanks to Tuple, his calendar is packed, and he’s getting more emails, people, and trials. It feels nuts, but it feels like things are working with the new product. It’s a crazy spot to be in, but it feels good. Every day, Tuple gains a little steam.

    Derrick feels the same way. He has started doing onboarding calls for Level. Now that he has done the Level demo a few times, his anxiety has subsided. Overall, people seem impressed with the product and interested in trying it.

  • 72: How to Know If a Product Is Ready

    January 24th, 2019  |  45 mins 56 secs

    Derrick set Jan. 21 as the date to start onboarding some pre-order people for Level. He is trying to keep things in perspective when it comes to both positive and negative feedback. So, he is preparing answers to address questions and concerns about the product’s features and functions, or lack of.

    Ben’s thirsty for more feedback, customers, and interaction. Fortunately, overall feedback for Tuple has been strongly positively. However, any negativity can be brutal. It’s a mental game. So, he tries to not fear feedback or let it derail progress. Instead, he focuses on celebrating successes.