Today Ben’s guest is Brennan Dunn, co-founder of RightMessage, a tool that allows you to personalize your website based on user information and behavior. This allows you to customize your messaging to each user’s unique story and needs. Brennan explains the value of customer targeting, shares his ambition for Right Message, his personal journey and advice for other software startups along the way.
Today’s Topics Include:
Brennan’s experiences and genesis of RightMessage
Targeting with ads and website content
Technical details on customer targeting
Most profitable targeting activity
Onboarding hesitant customers with course material
Current status and future plans for RightMessage
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