3: New Pricing Strategies


June 5th, 2017

33 mins 14 secs

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About this Episode

Updates and pricing strategies highlight today’s episode. Ben did yoga this morning, and he is feeling relaxed as he is settling in with his new lifestyle. Next week Ben is closing his first part-time chief revenue officer engagement. Now it’s time to come up with a contract and a pricing strategy.

Derrick is looking at different pricing strategies and markets for Drip. There are so many opportunities for positioning and marketing. The extended trial free plan has created a full pipeline that converts at a healthy rate. Derrick also spent his Memorial Day weekend playing with the programming language Elixir and learning some cool new data manipulation techniques. Enjoy the show.

Today’s topics include:

The startup life ups and downs and the brain body connection.
Doing work as an independent creative professional and how contracts help get freelancers paid.
How reaching out to your email list can lead to interesting opportunities.
Pricing for services and how to price based on value.
Different pricing packages with tiers and bundling strategies.
Problems with offering free plans and support and scale issues.
When product features increase so do support obligations.
People being nice on the Internet.
Content hubs or Websites.
Learning Elixir.

Links and resources:

Podcast Motor
F*ck You, Pay Me by Mike Monteiro
Patrick McKenzie @Patio11
Julian Shapiro
Phoenix Framework
Programming Phoenix