86: The Importance of Paying Customers in Product Feedback


April 25th, 2019

51 mins 36 secs

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About this Episode

Ben had another good week. He signed up 25 new trials and about five conversions for Tuple. Are you one of the 500 chosen by Derrick to get access to Level? Be sure to check your Inbox on Monday for an email from him to find out.

Also, Ben and Derrick welcome Adam Wathan as a co-host for this episode. Adam’s working on getting release 1.0 of Tailwind out the door with awesome documentation.

Today’s Topics Include:

  • Happiness vs. Harassment: Tuple’s paid trial process
  • Will people pay for Level? Get free feedback first or make them pay upfront?
  • Demo Option: Click around, view dummy posts to get sense of how Level works
  • Refactoring UI: Could it be a perennial seller?
  • How much should you share about your startup in your tweets?
  • Focus on being best option; don’t brag about your success
  • Trying to sell a theme via Tailwind; adding vs. creating new products
  • Holy Grail of Software Business: Rob Walling’s stairstep approach to recurring revenue
  • Growth rate required to stay alive? Keep product relevant to what market wants
  • SaaS is definitely not all roses!
  • Super Fast Email Services/Features: Snippets, Superhuman, Help Scout, and Shortcuts

Links and resources:

Adam Wathan on Twitter

Refactoring UI by Adam Wathan and Steve Schoger

Steve Schoger


Jason Cohen - Designing the Ideal Bootstrapped Business

Perennial Seller: The Art of Making and Marketing Work that Lasts


Tailwind CSS


Justin Jackson Playing with Tailwind CSS

Justin Jackson’s MegaMaker Club


Rob Walling’s Stairstep Approach to Bootstrapping

Upcase by Thoughtbot

Paul Jarvis

Heroku Dynos

Ruby on Rails



Help Scout

Art of Product on Twitter

Derrick Reimer Website

Derrick Reimer on Twitter

Ben Orenstein Website

Ben Orenstein on Twitter