The Art of Product: 97: To Build, or Not to Build

About this Episode

While Ben’s on vacation, Derrick welcomes another podcast host who can commiserate with him about email automation.

Jane Portman is a UI/UX expert and consultant who hosts the UI Breakfast Podcast and co-founded Userlist.io. She describes what it takes to create a customer messaging tool.

Today’s Topics Include:

Product Priorities: Slow, steady, and quality
Lifestyle Business: Overall goal is to replace consulting with SaaS recurring revenue
Challenges: Limited development time and resources; slow growth rate to adopt mission-critical product
To Build, or Not to Build: Avoid feature creep by focusing on what to add or improve
Playbook Post: 10 steps to successfully position a product
Launch Process: People are waiting for the right time for the right tool for their business
Customer Conversations: Pre-product interviews about problem to be solved; followed by product demos to grant access to beta version for feedback
Finding Customers: Landing page, updates, stories, sign-ups, mailing list, and more
We’re out of Beta! Simple and straight-forward product launch plan and strategy
Generic Illustrations: Product design trend that has to end
Email Experiences: Educate people on how to ethically use email to serve their business