65: Effectively Managing Launch Day


November 29th, 2018

32 mins 6 secs

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About this Episode

Ben launched Habits for Hackers, a workshop that cultivates habits that lead to an impressive and fulfilling dev career. He incorporates books written by others and makes that content applicable to participants. He’s going to figure out the rest of the details for the course while flying by the seat of his pants. For now, Ben’s just bathing in the dopamine of watching numbers happen!

Derrick has been doing some launching, too. He announced that the end of January will be the beginning of the Level launch and Level can now be pre-ordered (generated about $2,000 so far). Derrick admits that he’s always derailed pretty heavily on launch days. He doesn’t even think about trying to get much productive stuff done.

Today’s Topics Include:

  • Tuple had a good week and useful coaching call; find and reach out to experts via useful blog posts and mailing lists
  • Ben’s team has experienced some wins when working on reducing the latency of Tuple, but discovered reducing latency and reducing perceived latency are about the same
  • Ben and Derrick are recognizing areas where they will some day shift their focus
  • Derrick recognizes the revenue potential due to who is signing up for Level (teams vs. entire companies); shipped an improved call to action - save your place in line
  • How Derrick determined the price point for Level; pricing is relative and psychology
  • Ben is reluctant to commit to pricing for Tuple; always trying new numbers to gauge tolerance on how much people are willing to pay for it
  • After a launch, Derrick and Ben feel wiped out because then it’s time to do the hard stuff; create a prioritized list and set a deadline to avoid distractions
  • Ben picked a date for Tuple’s alpha to start - Jan. 7; rather than just take someone’s money, he wants to make sure they are the right fit and would offer worthwhile feedback

Links and resources:

Art of Product on Twitter

Derrick Reimer Website

Derrick Reimer on Twitter

Ben Orenstein Website

Ben Orenstein on Twitter


Level Manifesto

The Level Journal


Tuple’s Pair Programming Guide

Habits for Hackers

Atomic Habits

Deep Work

Jason Fried



How Superhuman Built an Engine to Find Product/Market Fit


Steve Schoger

Adam Wathan